There are a few expansive terms we use on this site to describe the wide reach of vote sizing. The challenge is that corruption works like a disease on our society, attacking us in different ways and on different levels....
What underlying attitudes do voters have when they make decisions, be confident, prepare for success / failure, set goals, perceive themselves, engage others, etc.?
Kilograms, pounds, stones, etc.
Asking the right questions are the most important part of building a survey.